A new European marketing campaign is championing the “cosmetically challenged” fruits and vegetables that are often wasted because stores assume that no one will buy them. (In Canada, an estimated 25 million pounds of fresh produce is wasted every year.) Produce such as deformed carrots or apples fused together, thrown away by farmers as unsellable, are now on some produce aisles. Shoppers are appreciating fresh produce at discount prices.
As a result of the campaign, how the public perceives the misshapen beauties – not the produce itself – has changed.
The public perception of the standard of beauty – whether it is an apple or a woman – is modeled by what we see portrayed in the media. In the case of people, this is especially a result of the relentless critique of celebrities. The majority of women believe the media sets an unrealistic standard of beauty that most can never achieve.
The pressure to measure up to certain social or cultural ideals can lead to serious health issues – both mental and physical. And, how we perceive ourselves underlies and can alter our sense of self-esteem and the healthy or unhealthy behaviors we engage in as a result.
Yet, each of us has a choice. Continue Reading