This advice spreads more easily these days with the growth of social media. After all, Katy Perry – promoter of vitamin supplements – has 80 million Twitter followers; that’s 77 million more than the World Health Organization!
Studies consistently show that celebrity culture can influence extreme health-related behaviour – such as excessive screening and testing. And celebrity body shapes, often Photo-shopped, influence how we want to appear – unrealistic portrayals that give rise to unhealthy eating habits and/or elective cosmetic surgery.
If we give pause to the celebrity hype, we see it is not all reasonable. But research suggests there is an underlying rationale as to why we follow health and lifestyle advice from celebrities that have no scientific expertise in these fields.Continue Reading